Brand strategy, naming, messaging, identity
Zethos refines critical minerals – copper, zinc, nickel, manganese – from feedstocks ranging from ore to industrial waste, for the electrification, compute and security sectors.
The company came to us as Zincovery: a name that had served a zinc recovery business well, and now described a fraction of what the technology could do. We rebuilt the brand from strategy up – positioning, name, messaging and full identity – around a larger idea the business could grow into.
