When sound becomes personal and performance becomes transcendent—where cutting-edge audio technology meets the rhythm of elite sport to unlock new dimensions of human potential.
Nura's premium Nuraphones represent the pinnacle of personalised audio technology, automatically tuning themselves to each user's unique hearing profile to deliver unprecedented sound experiences. The revolutionary headphones enable users to 'Hear More' and 'Feel More' by adapting to individual auditory characteristics, creating truly customised sonic landscapes.
To celebrate Nura's partnership with the All Blacks franchise, Plantation was commissioned to create compelling content that explored the Black Ferns' deep connection with music and its transformative impact on team performance and culture. The project captured how personalised audio technology enhances the mental preparation, emotional bonding, and competitive edge of New Zealand's elite women's rugby team, demonstrating how revolutionary sound experiences can elevate both individual focus and collective team spirit.