Since February 2003, in a much-loved biennial exhibition, Maitiatia Coastal Walkway on Waiheke Island is transformed into an artscape like no other. An acclaimed collection of distinctive contemporary landscape sculptures dress an iconic headland, as if in a stunning cloak of art.
For the 2022 Sculpture on the Gulf event, the aspirational and campaignable brand story of 'Art & Nature. Elevated, was developed. This brand story flowed through the identity system and provided a framework for communications.
The existing wordmark and typography was refreshed and contemporised, along with a fresh colour palette which drew on the natural landscape of the exhibition setting. Photography of sculpture in-situe was heroed in communications and iconography developed to help communicate the 'supporter packages' for the Patron appeal document.