Weaving purpose into every thread of business.
We developed a comprehensive brand identity system for Fabric, a forward-thinking brand consultancy that partners with impact-conscious organisations to weave purpose into every aspect of their business. This ground-up brand creation encompassed logo design, custom pattern development, iconography, illustrations and a bespoke typeface – executed across a stationery suite, presentations and website. The colour palette consists of a dark denim which provides a solid backdrop to the vibrant orange, sky blue and vital green which add dynamism and vibrancy across communications.
Fabric operates on the belief that the very fabric of society can be transformed through impactful business choices. They recognise that today's conscious customers—whether B2B or B2C—make decisions first with heart, then with head, seeking to partner with organisations on a mission to create positive change for people and planet.
Our brand identity system literally weaves together visual metaphors of fabric, threading, and textile craftsmanship to create a cohesive narrative around their "every thread counts" philosophy. The custom logo incorporates subtle interweaving elements that speak to both the company name and their approach to carefully crafting brand experiences. The bespoke Fabric font features bold capital letterforms constructed with a patchwork of patterns and textures, offering a distinctive and attention-grabbing graphic element to communications.
Agency: Fabric
