Where construction meets clarity—transforming payment chaos into streamlined certainty with tools built by the industry, for the industry.
AsBuilt's PayLab is an intuitive SaaS solution designed to revolutionise the building and construction payment process. The platform enables users to receive, assess, schedule, and certify claims seamlessly while ensuring CCA compliance, tracking problematic retention deductions, and providing predictable cashflow pipelines.
Construction represents the world's largest ecosystem, yet its annual productivity growth over two decades has reached only one-third of total economy averages, with digitalisation rates among the lowest of any industry. PayLab addresses this challenge by connecting processes and creating increased productivity while maximising cost and time efficiencies.
The PayLab identity was designed to overcome construction's traditional resistance to digital processes through an approachable, simple, and reliable visual and written tone. The vibrant yellow palette aligns with power tool vernacular, while the "Designed by Construction People – For Construction People" message takes center stage in brand communications. A playful illustrative style featuring construction machinery as visual cues simplifies complex processes and concepts, while claims and certificates maintain familiar manual formatting to ensure seamless adoption.
Agency: Brandwell
