Where family meets future—transforming product-focused advertising into personality-driven storytelling that makes hybrid technology feel like home.
The Mitsubishi Outlander PHEV launch campaign in New Zealand focused on highlighting the vehicle's next-generation design, enhanced performance, and family-friendly features, emphasising its capability as a family SUV with next-level performance and safety. A key aspect of the campaign was showcasing the Outlander PHEV's ability to seamlessly integrate into daily life with its all-electric range, convenient charging options, and intuitive technology.
This campaign featured cleverly written dialogue and great performances by the kids, adding personality, humour, and family-oriented messaging to the campaign—a well-received departure for the Mitsubishi brand, whose previous TVCs were product, not performance focussed.
Agency: Once upon a time