Where sound meets All Black excellence—uniting the rhythm of elite performance with the precision of personalised audio technology.
Music and sport are universal languages that bring people together. Innovative global headphones brand Nura and the All Blacks formed a joint partnership that saw Nura become the Official Headphones of the All Blacks. The Melbourne-based consumer electronics company designs and manufactures headphones with innovative personalised sound technology. The partnership was formed with the vision of bringing music and rugby together, creating a collaboration between two high-performing organisations working together to achieve success.
Plantation was commissioned to direct the TVC that launched this groundbreaking partnership.