Music and sport are universal languages that bring people together. 
Innovative global headphones brand Nura and the All Blacks formed a joint partnership which saw Nura become the Official Headphones of the All Blacks. The Melbourne-based consumer electronics company designs and manufactures headphones with an innovative personalised sound technology. The partnership was formed with the vision of bringing music and rugby together and having two high-performing organizations collaborating together to achieve success.
Plantation was commissioned to direct this TVC to launch the partnership. 
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