Climate action meets digital simplicity—where Earth's halo becomes a brand symbol that transforms complex carbon technology into seamless online experiences.
BlueHalo transforms climate action into accessible technology that delivers extraordinary environmental impact. As Tasman Environmental's digital platform, BlueHalo empowers businesses to measure, reduce, and offset their carbon footprint through integrated SaaS tools.
The challenge was democratizing complex climate technology while building a brand foundation capable of driving frictionless digital sales. Without human touchpoints, every visual element had to work harder to create engagement and convert prospects into customers.
Earth's atmospheric halo—visible from space—inspired the logo and identity system, perfectly aligning with BlueHalo's mission to protect and regenerate nature. This celestial motif became the visual foundation for the brand's core message: "Close the loop on Carbon." Targeted campaigns for Travel, Logistics, and Construction sectors featured dynamic animations, bespoke illustrations, and arresting graphics that transformed complex sustainability concepts into compelling digital experiences across sector-specific landing pages.
Agency: Brandwell
