Where illumination becomes invisible poetry—transforming technical luminaires into emotional experiences that shape how spaces feel, not just how they look.
Grace is a high-end range of luminaries developed by Novii on the principles of resilience, performance and form. Often set discreetly into a building’s structure, Grace luminaires are commonly ‘invisible’ as fittings, so it’s the quality of the light, and the emotional response to space and light, that are Grace’s brand drivers; contemporary, warm, human, light.
To cut through to a creative audience, the 'sales pitch' needed to be as invisible as the products themselves. The viewer's journey required consideration, sophistication, and experiential depth, with light and emotion as heroes throughout the document.
A series of short stories were developed for five key spaces where Grace lighting excels, exploring how the invisible power of lighting plays an emotional role in shaping how people feel and experience environments. These text pieces formed the brief for brand imagery. As a new product line without available in-situ images, tabletop still life photographs were art-directed to illustrate and enhance each story.
In a field saturated with technically dense catalogues and busy in-situ photography, this document's design is elegant and precise. Like the Grace range itself, it transcends simple functionality to inspire creativity and evoke emotion.
Words: Mark Easterbrook / Photography: Yuki Sato
