Experience, ultimately, is everything. The Grace range gives specifiers the tools to shape spaces that enhance human wellness. Just as a painter’s many different brushes allow them to create a myriad of effects, the Grace range can create the right light for the right space, to make it human in all the right ways.
In the evolution the Grace brand, human technology and wellness are brought to the fore. In a series of video vignettes, we captured contemporary human moments in light. Natural, evocative moments to achieve cut-through in a market which is highly product-focused and technical.
To help communicate the new wellness positioning of the brand, we brought in an iconographic language of five key wellness standards, to assess and communicate how at product level, Grace enhances the human experience of a space.