Where steel meets strategy—transforming complex economic data into compelling visual narratives that put rail back on track for a billion-dollar renaissance.
Creation of an animation and promotional brochure highlighted rail's economic and sustainable contribution to New Zealand, extending the KiwiRail brand through key infographics that communicated findings from EY's comprehensive Value of Rail report. The strategic design approach transformed complex data into accessible visual stories that demonstrated rail's vital role in the nation's infrastructure future.
The campaign achieved widespread social media engagement and contributed to significant policy outcomes. The Government subsequently announced $1 billion in rail funding to restore tracks and infrastructure, replace wagons, and upgrade maintenance facilities. This substantial investment was described as "the first step" toward developing a national rail plan, with expectations for continued large-scale funding allocations as rail infrastructure becomes a strategic priority for New Zealand's sustainable transport future.
Agency: Anthem
