Where ampersands bloom – transforming punctuation into poetry through elegant typography that makes business beautiful.
A soft new look for Rose & Thorne featuring a vibrant logo evolution where the ampersand gracefully transforms into a floral form. This organic symbol captures the brand's elegant yet accessible personality.
The comprehensive identity system extended across swing tags and stationery, employing Klim's beautiful Domaine Display typeface to establish a refined, feminine aesthetic that remains approachable and welcoming. The design approach balances sophisticated elegance with vibrant energy, allowing for diverse appeal.
Agency: String Theory
